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Press Release
Artist: Saachi Sen
Release: “Don’t Say It” (21st August)
For Fans Of: Gabrielle Aplin, Nina Nesbitt, Julia Michaels
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“A musical ray of sunshine”Atwood Magazine

“Stirring alt-pop anthems”Get In Her Ears

“Magical” - Burnt Roti Magazine


Mumbai-born Londoner Saachi Sen airs her reservations on romance in brand new single “Don’t Say It”.


Following her most popular release so far, ‘Flaunt’, which was recorded at Spotify’s Secret Genius Studio and premiered in Atwood Magazine in April, the singer-songwriter has certainly not been idle in lockdown.


The past few months have seen her succeed in a plethora of songwriting competitions, reaching the Semi-Finals of both the UK songwriting contest and the world-renowned International Songwriting Competition for emerging talents and professionals alike. Closer to home, she reached the shortlist of Abbey Road’s ‘Topline’ Competition in May, coming in the final 25 of over 500 entries.


Prior to being shut in, Saachi was making the most of her freedom with recent gigs at the likes of O2 Academy Islington and Oslo Hackney (supporting Indian fusion artist Soumik Datta). 2019 saw her play her biggest shows to date, with not just one, but two separate occasions performing on the mainstage in Trafalgar Square for 10,000 people; at Diwali in November, and Pride in London in July.


Further highlights of Saachi’s journey include receiving PRS for Music’s Lynsey de Paul prize for female songwriters and becoming a Resident Artist at Camden Roundhouse. She has additionally fronted her own jazz-based group who reached the longlist of Glastonbury’s Emerging Talent Competition and gained support from BBC Introducing and Spotify editorial playlist Women of Indie India.


Saachi’s upcoming song represents an exciting shift in direction for her. While her solo music started out with folk-leaning influences, her new sound is an explosion of summery pop that retains her characteristic lyrical imagery and singer-songwriter roots. Crafted with producer Sam Ellwood, “Don’t Say It” combines Latin-inspired rhythms with twinkly instrumentation, a catchy chorus and an uplifting synth hook. Saachi explains the story behind the song:

"Don’t Say It comes from a gut feeling you get when something’s not right in a relationship, well before any outward signs. I wrote the ‘I don’t think you love me’ hook on instinct a few months before the worst breakup of my life, and didn’t touch it all that time, convincing myself it was in my head. Afterwards though I had the drive to finish it in a single recording session. It’s created a really novel contrast of in-the-moment choruses against verses in hindsight.

Ultimately, the tone of the song is proud, not distraught. It sends the message that a lack of love is understandable – the annoyance comes from being lied to. Above all though, it’s a shiny, danceable reminder to always go with your gut.








Saachi plays Camden’s famous Electric Ballroom with an outdoor acoustic set - August 16th, 4.30pm


Catch her livestreaming from a venue in Shoreditch, launching “Don’t Say It” on release day (SoLive Sessions) – August 21st, 2pm


Future shows:

Wiltons Music Hall – May 2021 (postponed from 2020)

Elderflower Fields Festival, main stage – May 2021 (postponed from 2020)



For more info, visit:

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